Back at the beginning of January I changed cars, and now drive a Camry Hybrid. It came with the usual displays for mpg, where the power was flowing and such, and for a month I played with looking at the different displays and then, as with most new toys, started to ignore them. However, pulling into the garage one night just over a month ago, I switched off the engine and a little “Excellent” appeared in a hitherto un-noticed final display on the dash. Now how do I confess this? Since then my driving habits have changed - more than I would freely admit - by the wish to be praised by a machine. The commute home is under three miles, and in somewhat hilly country so this requires a little effort on my part, but more often than not I now get that little glow of satisfaction from such a sign as I enter the house, generating a feeling that I am doing my part.

Well, not completely, and in terms of the greater scheme of things not even at any level of significance. The problem that we are coming to face is much larger, and more imminent than can be solved with simple small measures. Yet by touting the gains in efficiency through use of hybrid cars, or the growth rates of the solar and wind industries, one can convey to the general public that there is a considerable amount of technical progress being made in solving what “short term inconvenience” we might face as this “peak oil thingee” comes to pass and we have to live through it. The scale of the problem is glossed over, and the inadequacy of currently proposed solutions in their impact on the overall size of the problem is lost in the debate over issues that may be resolved with additional investment and time.